LED all-in-one machine in the Chinese market application scenario analysis
As a new category in the LED display industry in recent years, LED all-in-one machines are currently used in conferences, education, exhibitions, control rooms and other scenes. According to the "China Mainland small pitch LED Market Analysis Report" released by Lotu Technology (RUNTO), in 2023, the shipment scale of the Chinese mainland LED all-in-one market exceeded 5,000 units.
From the application field, the proportion of government and enterprise applications is the largest, accounting for 64%; Business applications close to 26%, for conferences and exhibitions, hotel banquets, digital exhibition and other aspects; Educational application has reached 7%; The other is medical training, remote control and other applications, accounting for 3%.
2023 China mainland LED all-in-one product application structure
数据来源：洛图科技(RUNTO），单位：%
Government, enterprise and business: mainly for conference and exhibition applications, especially for post-installation and mobile scenarios
The application of LED all-in-one machine in the government and business fields has similar points, mainly in the conference scene, used in the lecture hall, multi-function hall, hotel banquet hall, media studio and other places. Secondly, it is used for exhibition functions in government affairs, enterprises, conferences and exhibitions.
In fact, in the government and business industries, there are more optional solutions for conferences and exhibitions, such as LED all-in-one machines, LED splicing, LCD splicing, large liquid crystal displays, projectors and so on.
Government and business market display solution product comparison
数据来源：洛图科技(RUNTO）整理
In comparison with the above display technology, LED display products have certain advantages: first, the physical joint of the LCD splicing screen is relatively large, affecting the look and feel, and the main scene of competition with LED display is in the field of monitoring. Second, the super size LCD display is limited in size, the current maximum size is not more than 120 inches, and the led display can be spliced according to the demand size. At present, the application competition between the two in the conference scene is not obvious, and the led display is mainly used for super large and large conference rooms; The oversized LCD screen is mainly used in small and medium-sized meeting rooms. Although the size of the projector equipment can also be fused according to demand, the life is short, and the life of the led display can reach 100,000 hours; Relatively speaking, the competition between projectors and LED displays in the conference scene is more direct and full.
When the government, enterprise and business market choose the product plan, the more important factor is whether the product function meets the demand. The application of LED integrated machine products is similar to the application field of small-pitch LED splicing display (solid installation), because of the application of post-installation, convenient mobile, easy installation and maintenance and other factors, more and more users choose LED integrated machine products in the government, enterprise and business market in the conference and exhibition scene.
The current disadvantage of LED all-in-one is in terms of price. Although the price of P1.56's 135-inch LED all-in-one products has been within 100,000 yuan, there is still a large cost gap compared with other technologies. Therefore, the breakthrough path of LED all-in-one machine is to achieve a higher "quality to price ratio" balance.
Education: Teaching and reporting scenarios, widescreen products to meet the scene
The popularization of LED all-in-one machine in the education market is expanding, mainly used in universities and training institutions of lecture halls, lecture halls, training rooms and other teaching and reporting scenes.
The competition among enterprises in the field of education mainly stems from two factors: one is policy guidance, and the other is to seek new incremental markets. At the policy level, the trend of large-size display products in the education market is clear, and the "Interactive electronic whiteboard" standard issued by the Ministry of Education clearly stipulates that classrooms larger than 70 square meters (more than 50 people) must be matched with display equipment with a display size of at least 100 inches. Secondly, in the education market, the product characteristics of small-pitch led display and LED all-in-one are consistent, the distribution structure of the spacing segment is similar, and the procurement mode is similar to that of the government and enterprises, so it has become one of the important directions for enterprises to seek new increments.
2023 China Mainland LED all-in-one machine and university small pitch led display pitch comparison
数据来源：洛图科技(RUNTO），单位：%
From the layout of the LED enterprise in the all-in-one machine, the size range covers from 108 to 220 inches. 131-140 inches accounted for the largest share of shipments, up to 47%; 141-170 inches and 100-130 inches account for 28% and 20%, respectively.
2023 China mainland LED all-in-one machine product size segment structure
Among them, 108/110 inch, 135/136/138 inch and 165 inch are the main focus, and they are also the most advantageous application sizes in the education market. In order to meet the teaching environment of the classroom, the company has also launched 32:9 and 21:9 widescreen products.
Overall, LED all-in-one products have been developing in the market for 5 years. Lotu Technology (RUNTO) believes that in 2024, LED all-in-one machines will enter a new node in technology, cost, brand lineup, market awareness and influence, and it is expected that LED all-in-one machines will become a 10-billion market in the next 3-5 years. For a more detailed market report, please pay attention to RUNTO's upcoming "2023 China LED Market Summary and 2024 Outlook".
